OUT-OF-HOME PROMOTION , DIGITAL EXTERNAL ADVERTISING , AND HOARDINGS STRUCTURES : A CONTEMPORARY CITY SURFACE

The evolving landscape of urban advertising presents a vibrant showcase of Out-of-Home (OOH) solutions. From traditional large-format displays to the innovative realm of Digital Out-of-Home (DOOH), the city environment is transforming into a dynamic surface for brands. DOOH, with its capacity to